1. The position of marketing as part of managerial activities of company management.

2. General conditions for the utilization of marketing approach.

3. Segmentation of customers.

4. Marketing management tools – marketing mix – product and product policy.

5. Marketing management tools – price and pricing policy.

6. Marketing management tools – distribution and distribution policy.

7. Marketing mix – communication and communication policy.

8. Marketing research.

9. Marketing strategy.

10. Current trends in marketing – options to use of social networks.

11. Current trends in marketing – marketing in services.

1.Declaration of conditions for granting the credit. Division into working teams to process a continuous example. Forms and methods of marketing research, questionnaire compilation and evaluation, mystery shopping

2. Analysis of the current situation (company, competition)

3. Analyzes of the macro and micro environment of the selected company. SLEPTE analysis, Porter's business environment analysis

4. Analyzes of the macro and micro environment of the selected company. Competitive Analysis, Supplier Analysis, Customer Analysis, Marketing Mix, SWOT Analysis

5. Basis for planning. Defining vision and business mission and transformation into construction, Segmentation and targeting, Determining marketing needs, Analyzing marketing needs, Defining goals

6.Project of marketing plan and its application. Defining financial options, time horizons and goals, Choice of communication tools, Policies for application of communication tools

7. Marketing plan in time

8. Cost of a marketing plan

9. Check the marketing plan in time. Risks and their measures

10. Presentation of the complete marketing plan by individual teams

11. Credit