Course Details
Marketing
Academic Year 2025/26
NVB064 course is part of 1 study plan
NPC-GK Summer Semester 2nd year
Course Guarantor
Institute
Language of instruction
Czech
Credits
2 credits
Semester
summer
Forms and criteria of assessment
course-unit credit
Offered to foreign students
Not to offer
Course on BUT site
Lecture
13 weeks, 2 hours/week, elective
Syllabus
- 1. Introduction into the marketing.
- 2. Basic terms and principles.
- 3. SWOT analysis of the civil engineering in the Czech Republic, examples of use.
- 4. Marketing mix, strategic decision processes in the firm.
- 5. Specifics of marketing in construction.
- 6. Strategic decision processes, strategic processes used in firm praxis.
- 7. Marketing research - methods and processes.
- 8. Marketing management in the firm – assumptions and principles.
- 9. Marketing audit of the construction firm.
- 10. Used elements in communication mix in construction.