Course Details

Marketing

Academic Year 2024/25

NVB064 course is part of 1 study plan

NPC-GK Summer Semester 2nd year

Course Guarantor

Institute

Language of instruction

Czech

Credits

2 credits

Semester

summer

Forms and criteria of assessment

course-unit credit

Offered to foreign students

Not to offer

Course on BUT site

Lecture

13 weeks, 2 hours/week, elective

Syllabus

1. Introduction into the marketing.

2. Basic terms and principles.

3. SWOT analysis of the civil engineering in the Czech Republic, examples of use.

4. Marketing mix, strategic decision processes in the firm.

5. Specifics of marketing in construction.

6. Strategic decision processes, strategic processes used in firm praxis.

7. Marketing research - methods and processes.

8. Marketing management in the firm – assumptions and principles.

9. Marketing audit of the construction firm.

10. Used elements in communication mix in construction.