Course Details
Marketing
Academic Year 2024/25
NVB064 course is part of 1 study plan
NPC-GK Summer Semester 2nd year
Course Guarantor
Institute
Language of instruction
Czech
Credits
2 credits
Semester
Forms and criteria of assessment
Offered to foreign students
Course on BUT site
Lecture
13 weeks, 2 hours/week, elective
Syllabus
1. Introduction into the marketing.
2. Basic terms and principles.
3. SWOT analysis of the civil engineering in the Czech Republic, examples of use.
4. Marketing mix, strategic decision processes in the firm.
5. Specifics of marketing in construction.
6. Strategic decision processes, strategic processes used in firm praxis.
7. Marketing research - methods and processes.
8. Marketing management in the firm – assumptions and principles.
9. Marketing audit of the construction firm.
10. Used elements in communication mix in construction.