Course Details
Marketing and Management
Academic Year 2024/25
NVB034 course is part of 1 study plan
NPC-SIM Winter Semester 2nd year
Course Guarantor
Institute
Language of instruction
Czech
Credits
4 credits
Semester
Forms and criteria of assessment
Offered to foreign students
Course on BUT site
Lecture
13 weeks, 1 hours/week, elective
Syllabus
1. Marketing and its role in business development.
2. Marketing Planning.
3. Marketing Research.
4. Industrial markets and buying behavior of organizations.
5. Marketing in the public sector.
6. Methods of Marketing Communications.
7. Distribution processes.
8. Marketing analysis in construction.
9. Marketing strategy.
10. Less well known "P" of marketing mix.
Exercise
13 weeks, 1 hours/week, compulsory
Syllabus
1. Marketing and its role in business development.
2. Marketing Planning.
3. Marketing Research.
4. Industrial markets and buying behavior of organizations.
5. Marketing in the public sector.
6. Methods of Marketing Communications.
7. Distribution processes.
8. Marketing analysis in construction.
9. Marketing strategy.
10. Less well known "P" of marketing mix.