Course Details

Marketing and Management

Academic Year 2025/26

NVB034 course is part of 1 study plan

​ NPC-SIM Winter Semester 2nd year

Course Guarantor

doc. JUDr. Ing. Zdeněk Dufek, Ph.D.

Institute

Institute of Structural Economics and Management

Language of instruction

Czech

Credits

4 credits

Semester

winter

Forms and criteria of assessment

course-unit credit

Offered to foreign students

Not to offer

Course on BUT site

https://www.vut.cz/en/students/courses/detail/295856

Lecture

13 weeks, 1 hours/week, elective

Syllabus

  • 1. Marketing and its role in business development.
  • 2. Marketing Planning.
  • 3. Marketing Research.
  • 4. Industrial markets and buying behavior of organizations.
  • 5. Marketing in the public sector.
  • 6. Methods of Marketing Communications.
  • 7. Distribution processes.
  • 8. Marketing analysis in construction.
  • 9. Marketing strategy.
  • 10. Less well known "P" of marketing mix.

Exercise

13 weeks, 1 hours/week, compulsory

Syllabus

  • 1. Marketing and its role in business development.
  • 2. Marketing Planning.
  • 3. Marketing Research.
  • 4. Industrial markets and buying behavior of organizations.
  • 5. Marketing in the public sector.
  • 6. Methods of Marketing Communications.
  • 7. Distribution processes.
  • 8. Marketing analysis in construction.
  • 9. Marketing strategy.
  • 10. Less well known "P" of marketing mix.