Course Details

Marketing and Management

Academic Year 2024/25

NVB034 course is part of 1 study plan

​ NPC-SIM Winter Semester 2nd year

Course Guarantor

doc. JUDr. Ing. Zdeněk Dufek, Ph.D.

Institute

Institute of Structural Economics and Management

Language of instruction

Czech

Credits

4 credits

Semester

winter

Forms and criteria of assessment

course-unit credit

Offered to foreign students

Not to offer

Course on BUT site

https://www.vut.cz/en/students/courses/detail/281874

Lecture

13 weeks, 1 hours/week, elective

Syllabus

1. Marketing and its role in business development.

2. Marketing Planning.

3. Marketing Research.

4. Industrial markets and buying behavior of organizations.

5. Marketing in the public sector.

6. Methods of Marketing Communications.

7. Distribution processes.

8. Marketing analysis in construction.

9. Marketing strategy.

10. Less well known "P" of marketing mix.

Exercise

13 weeks, 1 hours/week, compulsory

Syllabus

1. Marketing and its role in business development.

2. Marketing Planning.

3. Marketing Research.

4. Industrial markets and buying behavior of organizations.

5. Marketing in the public sector.

6. Methods of Marketing Communications.

7. Distribution processes.

8. Marketing analysis in construction.

9. Marketing strategy.

10. Less well known "P" of marketing mix.